Street Art Joins The Fairway: Vice Golf x Greg Mike Collection
- Jun 26
- 2 min read
Updated: Jul 2
Golf’s manicured fairways collide with contemporary street art’s raw energy in a collection that brings visual fun to the course. The collaboration between renowned street artist Greg Mike and Vice Golf bridges the gap between elite athletic performance and vibrant pop art.
Loud, Bold, and Surreal: The Legacy of Greg Mike
To understand the weight of this collaboration, one must look to the streets of Atlanta, Georgia, where artist Greg Mike redefined public art. Known globally for his vibrant colour palettes and a meticulously organized cast of surreal characters, his style is deeply influenced by mid-century American cartoons, skateboarding subculture, and classic graffiti.
His most recognizable creation, "Loudmouf" has become a global street culture staple. Beyond transforming public walls from Miami’s Wynwood district to New York, Greg Mike is also the visionary founder of ABV Gallery and Agency, a creative hub bridging the gap between underground art and commercial design.
The Vice Golf x Greg Mike collection deliberately fuses a surreal artistic universe with signature, high-performance gear. This limited-edition drop brings loud, hyper-saturated street culture straight to the game, transforming premium equipment and apparel into a playable canvas.
Shaking Up the Fairways: The Rise of Vice Golf
Founded in 2012 by Ingo Duellmann and Rainer Stoeckl in Munich, Germany, Vice Golf emerged from a simple frustration: high-quality golf balls were too expensive, and the corporate giants dominating the market relied on conservative, repetitive messaging.
Vice’s philosophy was to disrupt the status quo. Operating on a direct-to-consumer (DTC) model, they managed to offer top-tier, tour-level equipment at a fraction of the cost, immediately catching the attention of a new generation of players. By introducing striking neon colours, bold "DRIP" patterns, and lifestyle apparel, Vice treated the sport as a blank canvas, substituting rigid country club traditions with cutting-edge urban design.
For over a century, golf manufacturing was strictly utilitarian, focused entirely on aerodynamics and spin rates. The only acceptable colour was white, and the only markings allowed were simple brand logos.
However, as the demographics of the game have shifted; modern golfers raised on sneaker culture and streetwear drops often view sports gear as a direct extension of their personal identity.
The Vice Golf x Greg Mike limited edition drop stands as a definitive cultural marker, proving how far the sport has evolved into a vibrant space where art and athletic performance live in harmony.
To see more of his art visit gregmike.com
Vice Golf x Greg Mike Collection - Get Your Ballz
Vice Golf X Greg Mike Smiley Ball sleeves are available onsite at Fewll Indoor Golf in limited supply.
/// fewllgolf.com
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